A leap forward for China’s wine industry
- World’s 7 th biggest wine producing country, set to be the world’s
biggest wine consumer by 2014 - Production estimated to increase by 77% by 2014
- Massive investment to improve production quality
- Huge demand for technology and services
Yantai, the Chinese wine centre
- China’s top wine-growing region
- 1/6th of the country’s wine production
- 8,000 hectares of vineyards
- Major advantages (climate, land, soil) and prestigious cellars
- An estimated 100 million consumers
A large-scale exhibition
- More than 250 brands represented
- 100 stands bringing together European equipment suppliers and Chinese distributors
- 1,500 Chinese professionals: oenologists, cellar managers, scientists, representatives
of trade and government bodies, journalists, etc. - 4 ,000 m² of exhibition space
